On Wednesday 18th October, The Night Time Industries Association (NTIA) announced the launch of the “Listen for Life” Campaign at the prestigious House of Commons, a ground-breaking initiative to prevent hearing loss and address the mental health challenges associated with Tinnitus.
According to the World Health Organisation, 1.1 billion young people between the ages of 12 and 35 are at risk of permanent hearing loss due to unsafe listening practices while enjoying recreational sounds, such as music. The Commission on Hearing Loss’s 2014 report estimated the cost of hearing loss to the UK economy at £24.8 billion, a figure that could potentially rise to £38.6 billion by 2031.
Moreover, hearing loss can be a predisposing risk factor for dementia, with mild hearing loss doubling the risk, moderate hearing loss tripling it, and severe hearing loss quintupling the risk. One in six people in the UK is affected by hearing loss, and our collective goal, alongside partners and key stakeholders, is to reduce this number by raising educational awareness so that people can safely enjoy music in their workplaces, social settings, and personal environments.
The NTIA is embarking on one of the most ambitious programs in the world to engage and inform all individuals involved in the music industry we all cherish. It is our mission to prevent unnecessary harm to their health, allowing them to continue enjoying music for years to come.
Specsavers offers a full hearing check and assessment. They will test your hearing to find out how well you can hear and suggest the best solution for you.
