With several decades of experience working within independent, corporate as well as public sector environments at the executive level; Mike specialises in Marketing, Operations, Licensing, Logistics, and System implementation. Mike is a proven Operator whose reputation led him to significant roles like Group Operations Director for The Drink Group and Commercial Director for Norwich University thus allowing Mike to work alongside key figures, not only within the industry but with local authorities and community stakeholders, establishing sound working relationships and building bridges amongst communities.
Mike has been involved in many high-level initiatives both within local and national government, alongside key stakeholders. Many roles within this industry involved facilitating best practices for independents and multi-site operators of venues, bars, and pubs, with more recent experiences working very closely with festivals and live venues in shaping operational efficiencies and best practices on a regional level in conjunction with the Police and Local Authorities.
Mike’s experience involves managing several multi-business procurement contracts with international retail suppliers which have generated circa £50M plus in listing merchandise and retrospective agreements. He has also been fundamental to the rollout of a national music event strategy for the largest late-night entertainment multi-venue operator in Europe.
He has worked closely with a considerable number of artists and music brands in developing bespoke shows for both stand-alone events and larger-scale festivals across the UK and still maintains a strong relationship and excellent reputation within the industry as an operator, promoter, and procurement specialist.
As CEO of the NTIA, Mike has become a national figurehead for the UK’s nighttime industries, a role proven to be especially significant in the wake of Covid-19. Throughout this period, he has relentlessly pushed for recognition and stability for the night time economy, challenging government policy and lobbying for long term reform while simultaneously supporting businesses. Decades’ worth of experience within the independent, corporate and public sectors, with senior roles at Luminar Leisure, The Drinks Group and University of East Anglia, has ensured he’s well positioned to mediate between stakeholders, authorities and communities, making him a powerful changemaker on both national and international scenes. Mike is relentless in seeking a voice for industry operators and creatives, using his already established reputation within the nighttime entertainment sector to secure industry-wide innovation that benefits all.