PROMPT – A practical guide to brand growth using ChatGPT. By Richard Bowman and David Boyle

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PROMPT is the ultimate guide to growing your brand through killer marketing and product strategies!

Whether you’re just starting out or are already familiar with AI, this book will provide you with the knowledge and skills you need to harness the power of ChatGPT and get ahead.

NTIA MEMBERS CAN PURCHASE THIS AMAZING BOOK FOR £5 – Email [email protected] for a discounted link.

Are you looking to use the latest technology to advance your career?

Whether you’re a startup founder, a marketer or the CEO of a traditional business, PROMPT is for you. In this 282-page practical guide, you’ll learn how to use free artificial intelligence tools to better understand your audience, improve your decision-making capabilities, innovate and much more. PROMPT will give you the knowledge and skills you need to harness the power of AI and stay ahead of the competition.

Based on our experiences using technology and data to grow brands in the creative industries.

We’ve worked at the top of music, television, book publishing, luxury goods, advertising, consumer goods and more. We’ll help you find the right balance of human- and AI-driven creativity and expertise.

(As we did in writing PROMPT! It was almost completely written by us. With help from ChatGPT in a few places that we clearly mark).

We provide a series of practical prompts and exercises you can use to apply the concepts and techniques covered in the book to your brand. Promptly.

282 pages, 161 worked examples, and 39 illustrations. We show you how to put these tools to work for your brands.

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