The Night Time Industries Association (NTIA) is encouraged by the launch of the Government’s new national music strategy, Turn It Up: Our Plan for Music, recognising it as an important step towards strengthening the UK’s diverse music ecosystem.

The NTIA has worked alongside government, UK Music and industry colleagues throughout the development of the plan and is pleased to see many of the sector’s priorities reflected in today’s announcement.

Michael Kill, CEO of the Night Time Industries Association, said:

“It is extremely encouraging to see the Government deliver a long term strategy that recognises music as one of the UK’s greatest cultural and economic assets. We have been proud to work alongside colleagues from across the industry to help shape this plan and it is positive to see that collaboration translate into meaningful action.”

“The success of UK music depends on every part of the ecosystem working together. That means supporting not only artists and venues, but also festivals, promoters, clubs, DJs, producers, electronic music and the independent businesses that develop talent and create opportunities across the country. These are all vital parts of our music landscape and deserve recognition and support.”

“The commitments to invest in grassroots music, reform festival licensing and support future talent are positive steps. There is still work ahead to secure the long term sustainability of venues, clubs and inde