The Night Time Industries Association (NTIA), the leading voice for the night-time economy, is proud to announce a groundbreaking partnership with Midi Eventec, an intelligent event technology platform that is revolutionising communication and safety across live music venues, nightclubs, and festivals.
This collaboration promises to redefine how event operators engage audiences and manage real-time safety—ushering in a new era of immersive, connected, and secure nightlife experiences. At its core is Whisper, a pioneering technology that uses multiple offline communication channels—including ultrasonic sound—allowing seamless operation without reliance on Wi-Fi or mobile networks.
Midi Eventec: Pioneering Intelligent Event Technology
Midi Eventec stands at the forefront of live event innovation, combining immersive crowd engagement with next-generation safety infrastructure. Their platform integrates interactive lighting, automated safety alerts, and smart systems designed to work seamlessly with existing venue and production technologies. By transforming passive audiences into dynamic participants through choreographed light shows and subtle security alerts, Midi Eventec empowers operators to deliver spectacular and scalable events without compromising on safety or control.
Origins Rooted in Passion and Innovation
Midi Eventec was born from the intersection of creativity and cutting-edge technology. Co-founder Adam Wilson’s deep connection to the underground dance scene and live music events, combined with his experience during the pandemic launching Midi Underground Radio, inspired a vision to reconnect audiences and venues in new ways. Partnering with Neil Holden, a seasoned technologist specialising in digital innovation and system integration, the team harnessed Whisper’s pioneering data-over-sound communication technology to create a platform that operates independently of Wi-Fi or mobile networks, ensuring reliable and instantaneous communication within crowded event spaces.
From early prototypes to collaborations with artists, promoters, and security teams, Midi Eventec has been shaped by the real-world needs of the industry, delivering tools that enhance both the emotional and operational dimensions of live events.
A Vision for the Future of Nightlife
As the night-time economy rapidly evolves, expectations around electrifying entertainment, safety, and inclusivity are higher than ever. Midi Eventec and the NTIA share a commitment to championing innovation that meets these demands head-on.
“Our partnership represents a pivotal moment for the night-time sector,” said Adam Wilson, Co-founder of Midi Eventec. “Together with the NTIA, we are focused on empowering venues and festivals with intelligent tools that not only elevate audience experience but also enhance operational efficiency and safety in real time.”
NTIA CEO Michael Kill added: “We are excited to collaborate with Midi Eventec as they lead the charge in merging technology with the emotional energy of live events. This partnership embodies our mission to support a safe, vibrant, and future-ready night-time economy.”
About Midi Eventec
Midi Eventec is an intelligent event technology platform that powers immersive crowd experiences and next-generation safety infrastructure for live music venues, nightclubs, and festivals. Designed to support both audience engagement and operator control, Midi Eventec blends interactive lighting, automated safety alerts, and smart integrations with existing production and venue systems. By transforming crowds into part of the performance and providing behind-the-scenes operational insights, Midi Eventec helps venues deliver spectacular, secure, and scalable events.
About Night Time Industries Association
The Night Time Industries Association (NTIA) is the leading membership organisation representing the UK’s night-time economy. Advocating on behalf of venues, operators, and stakeholders, NTIA promotes a safe, vibrant, and sustainable night-time sector, supporting innovation, best practice, and positive cultural impact.
