Night Time Industries Association supported by ThreeSixZero Management has commissioned a report through CGA Strategy, and MAKE Associates on the Night Time Economy, evaluating the Economic, Cultural and Community value of the industry. The report will look at the market segmentation over the last decade, and work towards generating a market trends report, becoming an annual benchmark which will be presented by the trade body to the APPG Night Time Economy.
Following the challenges met by the sector during the last 12 months, and the misconceptions levied by many politicians and Government, this report will contribute to educating key stakeholders on the historical evolution around market segmentation, and future economic and cultural trends which will help inform decision makers when addressing policy, planning and legislation.
Michael Kill CEO NTIA
“We have watched Government over the last 12 months throughout the pandemic, make ill informed decisions regarding our sector, and feel that the misconceptions levied by decision makers who do not understand or engage with our industry has left businesses indefinitely closed and people without jobs, as well as livelihoods destroyed.”
“This report will go some way towards educating our Government and key decision makers on the value of this amazing industry, and from 2021 will be part of an annual review covering the key economic, cultural and community assets that we represent”
Sacha Lord, Night Time Economy Adviser for Greater Manchester, said,
“As the fifth biggest industry in the UK, the night time economy employs just under 10 percent of the total UK workforce in hospitality, leisure, healthcare, transport and emergency services. The NTIA’s annual review on the impact of the sector on the UK economy is welcomed and I’m sure will help shape decision making and legislation in the years ahead.”
Ashley Cairns CGA Strategy
“CGA are pleased to support NTIA in developing this report. Our expertise is understanding demand in the out of home market. Further, our capability and skills to adapt, segment and interpret data, will enable an accurate and robust measurement of the Night-time Economy for all participants definitively”
Alistair Turnham Founder & CEO MAKE Associates
“At MAKE we were the first to measure the value of the UK night-time economy in 2009 – at that time worth £66bn. So we are pleased to be working with CGA and the NTIA to put figures on just how important the nightlife industries now are to UK plc. The destinations – nightclubs, bars, live music, theatre, festivals (to name just a few) are simply the tip of the iceberg.”
“From taxis and night buses to lighting rigs and sound systems; from drinks manufacturers to specialist marketing and PR agencies, there is an entire supply chain of firms and freelancers that are dependent on people being able to go out at night. It’s vital that politicians, the media and the public understand that nightlife is not only one of Britain’s greatest cultural assets, but also one of its most important economic ones too.”
Special Thank you to Mark Gillespie & ThreeSixZero Management who have kindly sponsored this report on behalf of the NTIA and Industry