Commenting on recommendations by the Alcohol Health Alliance to introduce further restrictions on alochol advertising, Christopher Snowdon, Head of Lifestyle Economics at free market think tank the Institute of Economic Affairs, said:

“If the aim of alcohol advertising was to get young people to drink, the booze companies would be wasting millions of pounds. Rates of drinking among children and young people are at record lows.

“The fact of the matter is that advertising is irrelevant except as a way to promote individual brands.

“Boris Johnson’s food advertising ban will not work and nor would further restrictions on alcohol advertising. Nanny statists need to grow up and stop trying to ban the marketing of anything they don’t like.”

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