With the next government announcement fast approaching, we at #SaveNightlife #LetUsDance & Night Time Industries Association have put together a campaign asking “What Next when there’s no one and nothing to dance to?”

We have teamed up with The Nasty Poet, editor Louis Pai, and our fellow industry friends to produce this video to remind everyone what we truly are missing, and more importantly WHAT WE ARE FIGHTING FOR!!! Soundtrack by Daniel Avery’s Lone Swordsmen.

On Monday the 14th of June the government will announce if their original plans of reopening from the 21st of June will go ahead with no more than a week to spare. This discussion comes 15 months after the initial closure of hundreds of nightclubs, venues and events across the UK that have yet to be able to reopen, leaving over 5,000 planned live shows across the UK now at risk of forced cancellation (LIVE Association).

Over the past year, the Night Time Economy has seen the loss of over 700,000 jobs, billions of pounds in revenue has left thousands of businesses, artists and creatives in financial hardship. According to Dice in a recent study, 24% of Brits have agreed that live music is the number one thing they’re looking forward to on return to the reopening of life in the UK.

Fans have spent a combined total of £1.3 billion on the UK’s return events, while 60% of music businesses have sold tickets to upcoming shows and club nights. If the government is to push back this date a further 2-4 weeks it will leave companies who are overburdened with debt, at risk of permanent closure.

We urge the government to allow clubs, venues and events to open, we will not survive if we are not able to open our doors. Hundreds of thousands of workers and supply businesses rely on our businesses, millions of customers rely on our businesses for their social wellbeing, access to culture.
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The Government has underestimated and undervalued the importance of these amazing Industries, the only way to save these distressed sectors is to open the doors and allow them to trade, but if the rumours are true and there is a delay in the roadmap, then the Government must support these businesses financially and extend the current reliefs.

CAMPAIGN INSTRUCTIONS:

Use the Dropbox link to access all campaign assets.
(https://www.dropbox.com/sh/tqg0sqakitbfyak/AACqwlHemvG9PhO_Z-dnwjK1a?dl=0). For use of video on Twitter, please use YouTube link: https://youtu.be/DAMPy0y36wA

2)    Please use the #LetUsDance Video within the drop box and static assets accompanied by a message from you about the current situation and share across your social media platforms, with friends, family and colleagues – We have given some example text below these instructions as inspiration for your captions.

3)   We are creating awareness around the detrimental effect not reopening clubs, venues and events will have on our industry. Ask yourself or others “#Whatnext when there’s no one and nothing to dance to?” At this point we need to stand up and fight to get our doors open. (This is part of multiple campaigns taking place on Monday).

4)    When you post please use hashtags: #Savenightlife #Whatnext #Letusdance and also tag NTIA (@Wearethentia) / Savenightlife (#Savenightlife) accounts listed below. Please also tag your local MP, the Prime Minister and Cabinet Ministers.

PLEASE SHARE WITH YOUR NETWORK!:

Example message for Facebook, Instagram, and Linked In
Support the #LetUsDance Campaign – We urge the government to allow clubs, venues and events to open, we will not survive if we are not able to open our doors. Hundreds of thousands of workers and supply businesses rely on our businesses, millions of customers rely on our businesses for their social wellbeing, and access to culture.

The Government has underestimated and undervalued the importance of these amazing Industries, the only way to save these beleaguered sectors is to open the doors and allow them to trade, but if the rumours are true and there is a delay in the roadmap, then the Government must support these businesses financially and extend the current reliefs. #Whatnext #Savenightlife #Letusdance.

Example message for Twitter

The government has undervalued the importance of our industry. We urge them to allow clubs, venues and events to reopen as hundreds of thousands of workers rely on our businesses.

#Savenightlife #Whatnext #Letusdance

@wearethentia @thenastypoet

Poem: @TheNastyPoet (Twitter/Instagram)
Video:
Louis Pai (https://louispaillier.pb.design/videography)
Track:
Daniel Avery – Lone Swordsman

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SAVENIGHTLIFE FACEBOOK: @SavenightlifeOfficial 
NTIA FACEBOOK: 
@Wearethentia 
SAVENIGHTLIFE INSTAGRAM: 
@Savenightlife
NTIA TWITTER:
@Wearethentia

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